Top 4 best Techniques of Interview

Top 4 best techniques of interview:


The term interview has been derived from the French word ‘inter’ and ‘view’. The word
“interview” refers to a one-on-one conversation and “see each other”. Between an interviewer
and an interviewee.

What is interview?

Interview is one of the popular methods of research data collection. In general terms, the interview is formal meeting between an interviewer and interviewee where questions are asked
to collect the information

“An Interview is the way of face to face conversation between the interviewer and the interviewee, where one participant asks questions, and the other provides answers.

“An interview is a procedure designed to obtain information from a person’s oral response to
oral inquiries.”

Purpose of Interview:

there are following  various advantages of  interview

  • The main purpose of interview as a tool of data collection is to gather data extensively and intensively.
  • To ask questions and record the respondent’s answers.
  • How the people feel and think. what is on their mind and what they think about a topic

Importance of Interview:

Interviews are most effective for qualitative research: They help us explain, better understand, and explore research subjects’.
To exchange ideas and experience and To elicit information.

Types of Interviews Based On Questions:

There are different types of interviews used in the research data collection.
1. Structured interviews
2. Unstructured interviews
3. Semi-structured interviews

1. Structured Interview:
A structured interview is a type of interview in which the interviewer asks a particular set of predetermined questions.
A structured interview is a type of interview that is completely planned and created in advance, which means that all candidates are asked the same questions in the same order.
Structured interviews are also known as:
Standardized interviews
● Patterned interviews
● Planned interviews
● Formal interviews

● It’s easy to compare
● It’s easy to conduct
● Interviewer has complete control

● Structured interviews are harder and more complicated to develop.

2. Unstructured Interview:
An unstructured interview is a type of interview in which the interviewer asks questions that
are not prepared in advance. In unstructured interviews, questions arise spontaneously in a free-flowing conversation, which
means that different candidates are asked different questions.
Unstructured interviews are also known as:
Informal interviews
● Casual interviews

● It’s easy to compare
● It’s easy to conduct

● it is difficult to collect
● Interviewer has not complete control

3. Semi structured or Focus Group Interviews:
A semi-structured interview is a meeting in which the interviewer does not strictly follow a formalized list of questions. They will ask more open-ended questions. Semi-structured interview is a combination of both structured interviewing and unstructured
interviewing. Semi-structured interviews may be conducted in various modes: face-to-face, by telephone, videophone… but face-to face is probably best.

● To provide much more detailed information.
● To provide a more relaxed atmosphere in which to collect information.
● The people may feel more comfortable having a conversation with you as opposed to
filling out a survey.

● It Can be time consuming.
● Not suitable for generalizations.
● Comparing two different answers becomes difficult as the guideline for conducting
interviews is not entirely followed.

Types of Interviews:

There are various types of interviews
1. Personal interview
2. Group or panel interview
3. Telephonic interview
4. Video interview
5. The auditions

1. Personal Interviewing:

A personal interview (i.e. face to face communication) is a two way conversation initiated by an
interviewer to obtain information from a respondent. Personal interviews are one of the most
used types of interviews, where the questions are asked personally directly to the respondent.

● You can thoroughly assess the individual
● You can read their body language
● You can test the candidate’s commitment
● The information is collected quickly.
● It’s time-consuming and expensive process.
● You’ll need a trained interviewer.
● Interviewer bias will affect the decision

2. Telephone Interviewing:

Telephone interview is becoming more popular now days. Telephone interview is a data collection method. The information is collected from the respondent by asking him questions on phone is called as Telephone interview. Faces to face meeting is not important in these types of interviews

● It’s quicker than a face-to-face interview.
● It’s cheaper than a face-to-face interview.
● It’s less effort for you and the candidate.
● The call could be interrupted bad signal, other calls, background noise etc.
● You cannot read a candidate’s body language.

3. Group or panel interview:

Group or panel interviews are the most stressful type of interviews. Here, the candidates can be
asked any type of questions from a group of people.
● No personal biases.
● The chance to compare different opinions.
● All relevant people meet at the same time.
● The candidate gets a chance to meet everyone.

4. Video Interview:

Video interviews are like the advanced version of the interview process. They are done through
Skype, Google hangouts, imo etc.

● It’s quicker than a face-to-face interview.
● It’s cheaper than a face-to-face interview.
● It’s less effort for you and the candidate.
● You can reach long-distance candidates.

● The video call could be interrupted (bad signal, connection, background noise).
● You’ll find it difficult to read the candidate’s body language.

Pros and cons of interviews:


  • A structured interview method is possible to reach a large number of people at the same
  •  Questions can be structured and answered in a way that is easy for the candidates to
  •  Interview methods are more personal in nature.
  • The candidates feel more confident in answering through such processes.
  • this  methods are great for creating quantitative data. Hence, they can be more
  •  Structured interviews are comparatively easier to conduct and analyze
  •  A large population base can be reached within a short period of time through various
    interview methods.

Cons :

  • An interview can cause biases. For Structured interviews patterns have a strict time to follow and have a certain time limit.
  •  Structured interviews create quantitative data and hence a lack of detail can be formed.
  • it is difficult to collect all the necessary data and analysis of such data will take time .
  • It is costly as well as time-consuming.

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