How To Advertise on Facebook in
Everybody knows about Facebook. This article is consist of how Facebook Ads works Facebook ads are placed on the Facebook platform and displayed to users based on their interests An advertising tool is very helpful to reach the ideal customers based on what they like and they want.
A tool can save your time and money. Many ecommerce marketers are used this tool to start Their own business .The most important benefit of Facebook advertising is targeting we can reach customers that are the most profitable for any marketer.
Facebook ads are paid messages that businesses place on Facebook. these ads are used to promote products or services to Facebook users. Almost more than 2.9 billion people using Facebook every month. Facebook is considered one of the biggest social media platform that attracts so many people.
Advertising on Facebook is one of the best ways to introduce a new business or brand into the market. When we create a Facebook Ad we need to specific characteristics such as demographics like gender, location, and age.
AD MANAGER AND BUSINESS MANAGER
In the Ads Manager you have an overview of the entire campaign history and the different campaigns of the advertising accounts.
Business Manager is relevant when there are multiple ad accounts and Facebook Pages to manage .
Methods of payments :
There are two payment models.
1. CPV (Cost per View)
2. CPC (Cost per Click)
CPC (Cost per Click) and CPV (Cost per View) are the two best-known alternatives when it comes to paying the advertising platform to place your own ad. Both variants have their advantages and disadvantages,
Types of Facebook ads:
Marketers are using different types of Facebook ad to promote their businesses
Here are some types of ads
● Instant Experience
How to Run Facebook Ads
Here are some methods to run Facebook ads.
● Create an account with Facebook Ads Manager.
● Choose an objective.
● Select the audience.
● Decide where to run your ad.
● Set your budget.
● Pick a format.
● Place your order.
● Measure and manage your ad
● Monitor your ad’s performance metrics.
● Reporting on Facebook ad performance
What are the steps how to run Facebook ads
There are different steps to creation of a Facebook ad Here are some steps to place
successful Facebook ad
1. Set campaign goal
To create a Facebook ad first of all go to Ads Manager. you should know what you want to
achieve with this ad. The goals can be very different:
● increase brand awareness
● More range
● increased traffic
● higher app downloads
● additional lead generation etc
When selecting the appropriate campaign goal in Facebook. These goals are each broken down into different categories, giving you an easy-to-understand overview of the goals and their impact.
Create an ad account:
There are two ways to get an advertising account:
Advertisements via a private
1. Facebook profile
we receive an advertising account directly upon registration With a private profile The disadvantage of this is that it have limited setting options.
2. Business Account and Business Ad Account
If we place ads regularly and don’t just want to appeal to a small audience then creating business account. Business Manager can be used free of charge. If you need a personal Facebook account to
verify your identity. There is need following some requirements
- Go to www.business.facebook.com
- enter your business name.
- Select your primary page and enter your name and business
2. Define target group
Facebook is a platform that offers you specific options to define a target group to which your advertising will then be displayed.
When you are setting the target group for the Facebook ads, it can be necessary to be clear about certain questions:
● Who suits us?
● Where should the customer come from?
● How “big” should the customer be?
● In which price segment should it move?
● And also: who do we not want?
The first step in ad creation is to define the target group. It is most important to know which people are interested in your offer
Which people do you want to reach? To select the Brand Awareness option in the left column. Once you have many Facebook fans, it increases the credibility of brand.
3. Set budget and timeframe
an accurate budget and timeframe is most important to run Facebook ads . It depends on how much money you want to spend on the ads So the budget and bid for the ad must be determined.
4. Design ads:
Facebook ads are also a very important component .To do this, you have to choose a format in which an advertisement is then visible to users. the following formats are available to choose :
● Image Ads
● video ads
● Slide show ads
● carousel ads
● Collection Ads
● Instant Experience/Full Screen View
● lead ads
● Messenger Ads
It depends on the format you choose but appropriate images and also texts, which are important parts of your ads.
5. Ad creation directly from the Facebook page:
This is the last step in creating your Facebook Ad, it is important to double-check everything before placing the order. The most effective way to create Facebook ads is Ads Manager click on the Facebook home page on the left under Favorites on “Ads Manager” or go directly to the following URL www.facebook.com/ads/manage . “Create ad” in the top right corner to create ad
6. Monitor ad’s performance metrics.
When ads are running there is a need to keep an eye on how they are doing. There is need to see their results and performance we look in two places: the Facebook Ad Manager and marketing software